Crazy Solus
Development of a new top-hat design utilising the chassis of the McLaren Solus GT chassis as the foundational hard point package, developed around an open-cabin vehicle brief.
Logos Are Only the Beginning
When most businesses think about branding, the conversation often starts — and ends — with the logo. The logo becomes the obsession, the single visual that’s supposed to carry the entire weight of the company. And while a logo is important, it’s only a small part of the bigger picture.
The truth is, a strong brand isn’t defined by one mark. It’s defined by the complete identity: the typography that communicates tone, the colors that set mood, the photography that tells stories, the words that carry personality, and the design system that ties everything together. This is what people really connect with. A logo might make someone recognize you, but a cohesive identity makes them remember you.
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