Cruiser x Track Transformer
Great brands don’t just sell products. They tell stories that people believe in, remember, and want to be part of.
Red and Black
Two Tone Leather, carbon accents
Black on Black
Two Tone Leather, carbon accents
Rear Tan and Front Black
Two Tone Leather, carbon accents
Tan with Black
Two Tone Leather, carbon accents
Tan on Tan
Two Tone Leather, carbon accents
White and Black
Two Tone Leather, carbon accents
Red and Black
Two Tone Leather, carbon accents
Black on Black
Two Tone Leather, carbon accents
Rear Tan and Front Black
Two Tone Leather, carbon accents
Tan with Black
Two Tone Leather, carbon accents
Tan on Tan
Two Tone Leather, carbon accents
White and Black
Two Tone Leather, carbon accents
Red and Black
Two Tone Leather, carbon accents
Black on Black
Two Tone Leather, carbon accents
Rear Tan and Front Black
Two Tone Leather, carbon accents
Tan with Black
Two Tone Leather, carbon accents
Tan on Tan
Two Tone Leather, carbon accents
White and Black
Two Tone Leather, carbon accents
What was the Brief.
In a world overflowing with options, products alone don’t win loyalty.
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Methodology
BA(Hons)ProductDesigngraduatefromtheUniversityofEdinburgh
BA(Hons)ProductDesigngraduatefromtheUniversityofEdinburgh
Methodology
BA(Hons)ProductDesigngraduatefromtheUniversityofEdinburgh
© 2026 Patrick Leach. All rights reserved.
© 2026 Patrick Leach. All rights reserved.
© 2026 Patrick Leach. All rights reserved.